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Cold Weather Boosted Limited Brands’ Annual Sales 6%

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By: TOM BRANNA

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Limited Brands Inc. posted a 23% increase in comparable store sales for the four weeks ended Jan. 31, 2004, compared to the four weeks ended Feb. 1, 2003. Net sales hit $677.7 million, up from $563.9 million for the same period last year.The company reported comparable store sales increased 4% for the year ended Jan. 31, 2004. Net sales were $8.934 billion, up 6% from $8.445 billion last year.Experts said the cold weather in much of the U.S. contributed to the sales influx. These results include...

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